Client: Travel Portland
Year: 2011 - current
Scope of work: Goal – Travel Portland would like to increase partnerships with minority and cultural publications via website linkage and a content/calendar exchange in order to create a more robust experience for multicultural users.
Update: This project has since expanded to include video, social media, and supporting printed materials and is set for a national roll out in 2015.
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Target audience: African American - Chinese American - Latino/Latina - Japanese American - LGBTQ - Native American